Real estate farming is a marketing concept that’s been around for decades. However, it has become increasingly popular in the digital age, thanks to social media and other online platforms.
For those unfamiliar with this strategy, real estate farming is a technique used by real estate agents to find new leads for properties listed in their agency by sending out postcards to people who live in areas with high real estate demand. It’s a unique way of leveraging the postal service as your delivery service, helping you reach more prospective clients and drive sales.
This article will go over some valuable pointers on why leverage postcards are an effective real estate marketing tool.
1. Create Brand Awareness
Real estate farming, as the name implies, involves growing a real estate brand through aggressive, scalable marketing strategies. One of the best and most effective ways to do this is to build brand awareness and make potential buyers aware of your brand with the help of real estate farming postcards.
Think of it this way – what would you do if you were a real estate investor and wanted to know properties that a particular company listed? You’d look them up online, right?
Real estate farming postcards from Wise Pelican make it easy for readers to find your company online and can be a big part of increasing brand awareness for your company. Plus, postcards also make it easy for you to share important contact information.
2. Establish Credibility and Trust
Building trust between you and your prospective clients is essential for any real estate business. One way to instantly achieve this is by letting prospective clients know you’re a trusted advisor.
Real estate farming postcards can help you establish your credibility and build trust because they allow you to put your logo and contact information on a prominent piece of collateral.
When potential clients see your postcards in their mailbox, they’ll instantly know that you exist and are a trusted advisor in the real estate space. They may even be curious enough to pick up the phone and call you.
3. Help Build a Pipeline of Potential Clients
If you’re looking to build a pipeline of potential clients, then real estate farming postcards are extremely helpful. They can be a great way to attract new clients, especially if they’re in geographic areas that you’re not currently servicing.
Real estate farming postcards make it easy for prospects to find you and learn more about your services. If they’re interested in working with you, they can give you a call or send you an email.
A single mailing could bring in anywhere from a few to dozens of new clients, and the printing and postage costs are relatively low.
The Final Word: How To Make Real Estate Farming Postcards Work for You
If you want to make real estate farming postcards work for your business, then there are a few things you’ll want to keep in mind.
Real estate farming postcards should be designed to make them easy to read and understand, even by people who aren’t real estate investors. Real estate farming postcards should have a compelling headline that piques readers’ interests enough for them to want to read the rest of the text.
Remember to clearly and understandably explain the type of deal you’re offering, the specifics of that deal, and include a call to action. The call to action is the part of the postcard that tells readers what they can do next after reading your postcard. T
