Businesses make 2 dollars for every $1 they spend on pay-per-click campaigns. Pay per click is one of the best ways of driving traffic to your site. Moreover, it has been confirmed that close to 50% of Pay per click visitors always convert to organic traffic. Wondering how to start paid advertising? PPC will just serve you right. Here are the types of paid ads.
1. Social media ads
There are several platforms for social media ads. To get started, you must select the platform you want to use. These platforms include Facebook, Instagram, Twitter, and LinkedIn. Every platform follows a path to boost its views; keep in mind, you can buy YouTube subscribers amongst others to boost your following. Do you know where your audience frequents the most? This is the platform you want to choose. Once you have a platform, proceed to create an ad. There are very many formats of ads provided by social media platforms. The format you choose will highly affect your results. Be keen even while choosing the format you use. Social media ads offer a variety of advantages that allow easy targeting of your leads. If using Facebook, for instance, you can target your audience based on their location, behaviors, and even education.
2. Search ads.
These are the most common ads found in almost all search results. Normally, search ads appear at the top and bottom of every search result in Google. The ads usually have a tag ‘ad’ which indicates that they are paid content. These ads have no visuals. They only contain texts. But how do you create them? How do you set them up and start using them?
To create an impactful search ad, you should start by searching keywords. Just as in every journey, planning is very crucial. The same can be said about search ads. It’s the keywords that determine the frequency with which your search ad appears in the search results. What is the impact of not having a good keyword? Won’t my ad appear in search results yet I have paid for it? Now, come to think of it. How many businesses are using search words? By its competitive nature, it’s the best ads that win. Moreover, you want your search ad to be on specific sites.
For PPC, long keywords are the most preferred. The keywords should contain three or more words as it increases the likelihood of your ads being selected. Did you know that long keywords reduce the cost per click? Long keywords also drive relevant leads for your business. If you are selling men’s wear, for instance, you don’t want your ads to appear on platforms where women are present.
Once you have selected a keyword, you enter an auction to bid for the placement of your ad. What if you don’t choose the right keywords, definitely you might pay dearly yet no significant change in your sales might be experienced. To determine the importance of your ad to the user’s query, examine aspects such as click-through rates and ad relevance. You want a high score such that your ads may be among the best positions in search results. Having gotten placement, you launch your ads.
3. Display ads
This is another form of paid ad you can use to reach your potential customers. Unlike search ads, these ads have texts and a photo. With these ads, your focus is increased. You get to target those whom you believe are interested in your business. How do you achieve this? Do you have those dealing in the same business as you?
These ads can for instance be set to focus on targeting people who visit sites that are similar to your own. If you are dealing in second-hand clothes, for instance, you want to target those who’ve visited other sites dealing in the same, and who knows, could be you are having better deals than your competitor. Just like that, you may have not only leads but also increased traffic on your site.
How do you set up a display adjustment like the search ads? You start by setting up the bid; the amount you want to pay when someone clicks the ads. Unlike search ads though, in this case, Google must approve your ad copy. You want to follow the requirements of google images to ensure that your ad is not denied. How do you ensure that you have relevant leads?
Your ads shouldn’t just appear anywhere. Select industries that are related to your site where your ads should appear. With these, you will ensure that you only bag those who are eager to hear from your business. Looking for a platform to get your brand in front of your audience’s mind! Here is a great choice for you. Get into it and have more people discover your brand.
4. Remarketing ads
This is the best ad for re-engaging your audience. Do you think all those who visit your website will convert? Most if not all will not convert. How do you increase their conversion rate? Remarketing ads are the solution. Think of the last time you visited a site and didn’t choose the products immediately, did you easily return to the site without being reminded? To some extent, people get to some sites unexpectedly. As such, they require some time to think if purchasing products from your business will be worth it. Even so, rarely do they come back to the site without being reminded. And the best way to remind them is by using remarketing ads.
How do you set up remarketing ads? For you to set up these ads, you need Google remarketing codes which are also called tracking pixels. For those already running paid ads, this pixel can easily be added to your campaign. The pixels help you get a better understanding of the views of your audience. This helps you to know the type of products or even pages that are visited more. Based on the actions of your audience, you come up with lists and their respective categories. You can for instance categorize lists of people who visited Product page A and those who visit Product Page B. By doing so, you can then ensure that relevant ads are present for each group. These ads ensure that your leads reconsider choosing your products.
Paid advertising offers numerous formats for reaching your targets. What are you waiting for? Start using paid ads today and reap more!