The Importance of Making an Amazing First Impression with a Listing Presentation

First Impression

This question comes up quite often as a seller’s first impression is the key to success. That is why it is essential to make your home stand out and compete with the other homes in the market. Here are some tips on making your first impression one that will be remembered.

One way to make an excellent first impression on clients thinking about selling their home is by making them feel comfortable while looking at their listing presentation online. It is essential to consider what your clients will notice before showing them through the house and make it easy for them to get information from you.

For example, if a client is looking at your listing presentation while they are sitting in their living room, they should be able to access everything they need by simply swiping or clicking on the touch screen of their tablet or phone.

If they look at their house online, they should think they are visiting a real-life listing while interacting with you. Above all, make them feel you understand their needs and wants when selling their home. This will make them want to do business with your company instead of having anywhere else to go.

Furthermore, make it possible for them to leave feedback on your listing presentation. Having your clients leave feedback encourages them to keep coming back and means that you are getting a chance to show them what you can do in the future.

Finally, ensure your clients know they can see your house anytime they want during their inspection. This will also allow them to get information and answer any questions about selling their home.

What is a listing presentation?

A listing presentation is an opportunity to present your property to a potential buyer. Doing this well requires skill, knowledge, and preparation in advance. You will need:

– A map of the adjoining properties with boundaries marked

– The county plat for the area has all the lot lines and property descriptions on it. There are some counties where you can print these documents from their website. If not, contact the county recorder’s office and ask if you can get copies.

– A detailed map of the property, including all improvements and structures

– A copy of the deed for each property with legal descriptions

– The original plat for the development with lot and unit numbers

– An aerial photograph from a recent year showing all the lot lines, property improvements, and any covenants or restrictions on the property. Ensure the photo was taken from the same perspective as the plat and legal documents.

– A property list for each property

– Photos of each property showing everything in detail and all improvements, structures, sidewalks, and fences

– An appraisal report listing all of the improvements, location of all structures, and lot sizes

– A city or county tax information packet (If applicable) with all recorded assessment rolls

– An appraisal report shows comparable sales data on neighboring properties. You can get these by calling the local realtor association or checking their website

– Facts and figures on the history of the property and surrounding area. You need to know how much land there is and how many lots are available for sale in that area. Other facts about the area such as weather, population, real estate taxes, and crime rate are also important

– Your written disclosure that you have fully disclosed your financial role in the transaction up to date line. This will ensure an impartial meeting with your buyer.

Some salespeople like to bring props that help tell their story. These can include photos of your office, family members, customers, or even cooking utensils and recipe books. However, these materials must be only used to help explain the story and not to try to sell to the buyer.

What to Include in a Listing Presentation?

About You as an Agent

This is as simple as acknowledging your name and role in the real estate industry, but remember that this is the first impression you make on the potential buyer.

As a Realtor®, remember that you are a community member and must represent your community well, whether it be your town, city, or state. If you have done nothing wrong and made this first impression right, the reader is less likely to hold something like this against you later when the transaction is finalized.

While there are numerous ways to state this in the slide, I like to say it personally: “I am proud to announce that I am a member of Realtors® International and proud of the community I serve.”

You are also obligated to hold yourself professionally no matter what situation you may find yourself in. There are certain things that all Realtors® should know, but when interacting with the public, you must go beyond those basic skills and basic knowledge to make a connection with your audience.

This is not to say you have to be an expert or have a silver tongue, but it is about showing that you care about doing your job well.

Your Track Record with Listing and Selling Real Estate

If you have a track record of listing and selling real estate, you have things going for you that most other potential agents do not. How do we know? Because, in the business world outside of real estate, without a track record, much less any experience, it is nearly impossible to get hired.

I see that the more homes you sell successfully as an agent bring you, the better your chance of selling them again. That is why it is essential to have a real estate listing presentation with your track record.

To sell somebody a house, you need to know that person’s history, their needs, and what they want in a place. The same applies to your home or any other property you wish to sell. You will be far more successful if you sell them what they want.

It would help if you considered how much they can afford and how long they will be around. The other thing that helps the agent with a track record of listings and sales is how they present themselves to the client. Having a track record shows that they have some experience selling houses.

That makes them valuable to the client because they probably know what they are doing and will get them what they want. It also shows that the agent can get a job done well. And if you do not get results, you are not an excellent asset for any real estate work.

Getting experience and a track record is a good idea if you start to move up in the business. In addition, this will not hurt your chances or credibility with others. You need to build up that track record as quickly as possible. This will help you become an agent with many listings and sales under your belt. Agents with solid track records also tend to have more repeat clients.

The Type of Marketing You Use for Listings

Brochures and open house announcements are common in the real estate industry and are often mailed out to potential buyers. The information in a real estate brochure or open house announcement usually includes information about the neighborhood, the school district, or the property as well as a number for contacting a real estate agent.

This allows interested homebuyers to have access to an agent should they decide that they would like to see the home for themselves. Advertisements may be placed online, in newspapers, magazines, or on television. There are two types of advertisements that real estate agents can use: print ads and online ads.

The difference is that the primary audience for print ads is usually local, while the primary audience for online ads is typically national or international. Suppose a home is located in a good neighborhood and enough people consume their advertisements.

In that case, real estate agents can advertise on television to attract the attention of people outside their area who need a home. These modes of advertisements are also crucial to place in your real estate listing presentation.

A well-designed offering presentation is essential because it serves as the first impression of potential homebuyers. Typically located on a retailer’s website, if this part of the real estate listing presentation is not appealing to buyers, it will likely be overlooked (or discarded altogether) when browsing for homes.

Comparative Market Analysis (CMA)

Every home buyer wants to know the market value of their property when considering whether or not to sell. In contrast, agents and economists may be interested in how a property is performing in a local market. A comparative market analysis is a type of market analysis used to make decisions about selling one’s property.

The typical results include an assessment of the fair market value (FMV) of the property and an estimate of how much the property may be under-valued (UMP) or over-valued (OVP). The objective is to determine how much real estate agents should list the property for and how much buyers should be willing to pay.

It can also serve a more general function as a tool to get more accurate pricing information than would otherwise be available in the absence of a professional property analyst.

Most professional investors use their own CMA services; however, CMA’s are also obtained from independent services and financial institutions, which often provide more up-to-date data than could be readily available for an individual investor.

CMA’s can assist in several situations and analyze multiple aspects of a property to arrive at a fair value. While CMA’s are primarily used to determine pricing information for an initial listing, they can also be useful for other purposes, such as preparing an analysis plan.


Real estate agents frequently succeed when they relist expired listings. Agents looking for a niche focus or a secondary source of income should target expired listings. Obtaining expired listings can take some time, but using the tips in this article will increase the likelihood that the homes will sell.

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