The Different Types of Link Building Techniques

Link building is one of the most important aspects of SEO (search engine optimization). It helps to improve your website’s ranking in search engine results and increases your visibility to potential customers. When done correctly, link building can help to improve your website’s authority and credibility, which can also help to boost your sales and conversions.

Keep reading to learn about the different types of link building techniques and how to use them effectively.

Article and Content Marketing

Article and content marketing are two of the most popular link building techniques. With article marketing, you write articles about your product or service and submit them to article directories. These articles will include links back to your website. The idea is that people will read your articles, find out more about your product or service, and then visit your website. Using an SEO service like can help you measure the effectiveness of different link building techniques. LinkGraph makes it easy to manage and analyze link data with a variety of user-friendly tools.

With content marketing, you create valuable content on your website that will attract links from other websites. This could be in the form of blog posts, videos, infographics, or any other type of content. The goal is to provide valuable information that people will want to share with their followers. When other websites link to your content, it helps improve your SEO ranking.

Guest Blogging

Guest blogging is a process where you write articles on other people’s websites in exchange for a link back to your own website. This is a great way to get links because it’s very easy to do, and it can help you build relationships with other bloggers in your industry.

There are two types of guest blogging: editorial and advertorial. Editorial guest blogging is where you write an article for someone else’s website, and they publish it without making any changes. Advertorial guest blogging is where you write an article for someone else’s website, and they publish it after making some changes (usually adding in a disclaimer that the article was sponsored by you).

The main benefit of guest blogging is that it helps you build links. Not only do you get a link from the article itself, but you also get a link from the website’s homepage (assuming they’ve linked to the article from their homepage). You can also use tools like Ahrefs or Majestic SEO to find websites that have already linked to articles on your topic and reach out to them asking if they’d be interested in publishing one of your articles.

Link Baiting


Link baiting is a technique used to increase the likelihood of getting links to a particular website or web page. It is accomplished by creating content that is so interesting, useful, or entertaining that people will want to link to it from their websites. This can be done in a variety of ways, including creating viral content, providing valuable resources and information, or using humor and creativity to attract attention.

One common method of link baiting is creating infographics. Infographics are images that contain data or information about a particular topic. They are often shared on social media sites because they are visually appealing and easy to understand. As a result, they can be an effective way to attract links from other websites.

Another popular type of link bait is video content. Videos can be used to promote products or services, explain how something works, or simply entertain viewers. Like infographics, videos are often shared on social media sites and can generate a lot of links from other websites.

Ultimately, understanding the different types of link building techniques is important for your website’s SEO. These techniques can help to improve website authority and visibility, which can result in increased traffic and better rankings.

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