Did you know that Apple products are popular not just because they are immediately identifiable and simply functional but also because of the outstanding user experience and usability of the products? UX design is all about generating insights about users, their behavior, goals, motivations, and needs, and stating the obvious, Apple has observed and studied user research methods to go beyond the challenges and grabbed the opportunity to improve the user experience, the right way. This has further led brands to discover, define, ideate, prototype, and test differently. Every app…
Read MoreA Guide to UX Design Methods
