What to Avoid When Planning a PPC Campaign

When planning a pay-per-click (PPC) campaign, a few common mistakes can trip up even the most experienced advertisers. To avoid wasted spend and disappointing results, be sure to avoid these pitfalls: 1) Not Defining Your Goals Before launching any marketing campaign, you must clearly understand what you hope to achieve. With white label ppc, this means defining your target cost-per-acquisition (CPA) and ensuring that your ad spend will be profitable. Unfortunately, without a clear goal, it’s too easy to get caught up in the bidding and spend more than you…

Read More