Are you able to prove that the Instagram marketing strategy effectively generates sales? If you’re able to answer “no” and you’re in e-commerce, then it’s time to conduct some soul-searching. To say that business is flourishing on Instagram is an utter understatement. Based on Instagram, the platform itself, 60% of its users use Instagram to search for and discover new products. This is why online retailers and brands too are using Instagram as an extension of their current online stores. Instagram’s role as a platform for sales on e-commerce sites is…
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