Digital marketing has greatly influenced both the marketing of higher education and higher education as a whole. Globally, most academic institutions today use digital marketing technologies for teaching and learning and for communicating with and engaging their target audience. Their digital marketing methods are yielding consistent results. One of the most significant advantages of digital marketing is the unprecedented democratisation of information that is personalised, targeted, and instantly accessible on a massive scale. Digital marketing allows you to connect directly with your target audience. As there are so many alternatives,…
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