As the web giant did on Twitter this month, Facebook has stepped up its advertising game as it exposes marketers to its behavior and marketing. As far as we know, Facebook has started testing using an advanced algorithm for advertising purposes. Tests are currently being performed on only 1% of users, but this indicates that a group of 6 million people is paying attention. This is the latest in a series hosted by Facebook to redefine consumer-brand interaction. The challenge here is to rely on the platform’s brand users. In…
Read MoreCan you buy likes on Facebook
