An entrepreneur’s journey can often be a challenging one. Health coaching takes a lot of commitment and hard work. Even when things seem impossible, you must persevere and stay the course. After all, you won’t be working for anyone else. Your job will be all yours to lose and yours to profit.
Before embarking on an entrepreneurial journey, ask yourself: Are you open to working the weekends? Do you mind getting up early, arriving at the office first and leaving last? Can you miss the time spent with family and friends?
These are some hard decisions. In order to get your business running and keep it sustainable, you may need to make sacrifices, just as any self-employed business owner does.
Getting started with a health coaching business can be overwhelming when considering all that’s involved. Therefore, to help you get started, we’ve compiled a comprehensive step-by-step guide to demystify the process for you.
Learn from the following tips, and you’ll be much more likely to succeed.
Before we begin, however, you should know what a health coach is and how you can become one.
Who is a Health Coach?
An expert in wellness, a health coach guides clients toward making positive changes to their diets and physical lifestyle. No matter how someone wants to lose weight, de-stress, sleep better, or clear up acne naturally, health coaches help clients set and reach health goals in a way that fits their lifestyle.
Unlike doctors, health coaches cannot prescribe treatment or diagnose problems. An effective health coaching program involves action, accountability, and follow-up.
Because of the nature of the health coaching business, most people can easily opt for an NAU MBA online and get a better understanding of the coaching profession, as health coaching is more about healthcare management more than anything else. Health coaching is more like a program (regular sessions), as opposed to a one-time doctor’s visit.
Those seeking to make the world a healthier, happier place should explore both in-person and online health coaching. Now, let’s explore different criteria that you have to fulfill in order to start a healthcare coaching business:
Become a certified health coach
The first step toward becoming a health coach is to get certified. A professional health coaching certification is crucial since it validates your abilities. Additionally, certifications can help you develop the business skills needed to launch your own practice. Behavioral change and motivational interviewing are key to health coaching and are covered in most certifications.
Online or on-campus programs are typically available for earning a certification. Choose the one that seems most suitable to fit within your busy schedule.
You need to identify your ideal client
Is your interest in health coaching driven by your desire to help people? Although helping people is an honorable goal to strive for, practically, doing so will not help anyone in the long run. You need to niche down and really focus on a specialized area.
Marketing that targets that particular segment of the population and addresses their particular needs is niche marketing. In niche marketing, you cater to a specific group of individuals, rather than to the general masses.
Your interests and experiences are the best guides of finding a niche that is most suitable for you. In the end, you can only coach that which you yourself find enjoyable.
Network with successful health coaches
People skills are at the heart of every business. A health coaching business hinges on the relationships you have with your clients and other coaches in the field. Likewise, networking can have a huge impact on your business’ bottom line, too.
As a health coach, you should identify those who are well established in the field and network with them. Using your interactions with the learned professionals, you can easily stumble upon industry and trade secrets, that take years to perfect, in casual conversations. Learning from your peers this way will help you propel your coaching career faster than you can imagine. Additionally, you can gain more referrals and widespread market exposure.
Plan your business
An effective business plan is a must-have for anyone who wants to reach their business goals in the short and long term. Business plans allow you to identify weaknesses and inconsistencies within your own company.
Writing a business plan is important before spending time and money on starting the business, so you can determine whether it’s even feasible or profitable to launch.
You can accomplish the following with a business plan:
- It shows you’re committed to the success of your business – A formal business plan shows that your business has a serious shot at succeeding. Putting together a presentation that represents your business requires a substantial amount of time, energy, and thought.
- A business plan helps you evaluate your operational business goals.
- Creates milestones – Like roadside milestones, business milestones help you determine your progress on your plan.
- Business plans give you an edge if they take into account your competition.
- Outlines the revenue model – This is the most critical part of your business plan. It should describe exactly how you will earn money.
- Keeps you focused – A business plan helps you stay on course and steers you towards your long-term goals.
- Ensures a thorough marketing plan – In addition to ensuring your marketing plan is documented, it also answers questions such as how much you’ll charge, how you’ll reach clients, and what you’ll do to keep them.
Prepare a Marketing Plan for Your Coaching Business
Even before starting a business, you must create a marketing plan that will attract the right kind of customers. When you are marketing your health coaching business, you should analyze where your target audience spends most of their time.
For example, if you are trying to reach career-oriented millennials, research social media sites and public places where they hang out.
Despite the popularity of digital marketing nowadays, we cannot disregard the power of traditional marketing, such as word-of-mouth and referrals. If you have established your credibility in the field, the latter becomes even more effective.
Lack of confidence and frustration are common when starting a health coaching business. However, becoming a board-certified health coach requires a genuine commitment to helping others. In order to become financially successful, you will need strong mental stamina, determination, and the drive to go forward, along with a solid business plan, networking, and market research.