The process involves assessing any issues or errors that may make your site unpopular on Google or different search engines. Suppose you’re a small-scale business seeking to optimize your site for organic search or an agency performing the same thing for a client.
In that case, It can be challenging to decide what to start with or how thorough your investigation should be, and which SEO tools can aid you in obtaining the most relevant details.
To help cut through the noise, we’ve identified the key aspects of the success of an SEO audit. If you’re an experienced SEO expert or a new company owner, running through the steps of this guide will place your site up to SEO supremacy.
1. Find and fix the thin content
In terms of content, the pages you create aren’t likely to be regarded as a good thing on search results (Search Engine Results Page) if they’re thin. “Thin” content is content that doesn’t satisfy user demands. A blog article of 300 words that explains an intricate concept could be considered thin. It’s also not feasible to write 1,000-2000 words on each page on your website.
2. Look for links building opportunities.
Link building is an essential element of gaining authority for your website. It is impossible to conclude that an SEO assessment is finished without suggestions for creating site-specific external and internal links.
Internal links help to transfer links equity within your pages and, therefore, are crucial in forming authoritative hierarchies on your website.
An easy and well-known method to establish internal links: when you publish an entirely new piece of content, you should conduct an online search to find previously published content that should, at a minimum, have gained some equity. Then, you can find anchor text within the older content to link with the brand new one.
Linking to a comprehensive collection of trusted domains is the key to growing Domain Authority. A straightforward method to create hyperlinks from outside is to look for lists of resources that can be able to include your content and provide a link to your site.
3. Identify the structure of the site and make improvements.
Information architecture, also known as IA, is a rather broad term: “The way information is ordered/structured.”
To be used for SEO site audit services, it is a matter of distributing the internal linking structure on your site to transfer equity to pages that require it.
4. Scan for keywords optimization
In addition to enhancing the content on your site, There are some pages on your website that it’s impossible to optimize your site for the keywords you want to rank for and other ancillary ones.
If you can, ensure that your websites are optimized for specific keywords, which will make you rank higher in organic searches. The first step to doing this is to conduct keyword research.
5. Identify and remove duplicate content.
When you’re looking the web for duplicates, it’s bound to view the identical subsets of your website that you were looking at while looking for thin content. Some SEOs are agitated about duplicate content and the potential penalties that sites might face.
Google can determine whether you deliberately and maliciously duplicate content on your site to block the search results with your site’s URLs. Likely, you’re not. The most likely scenario when you’ve got duplicate content is that it’s happening in a way that isn’t intended.
Maybe your CMS (Content Management System) creates new pages that look similar in appearance but aren’t manually canonicalized by Search Console. WordPress can do this using archives pages. However, if you lack an understanding of WordPress, you can take help from a WordPress support agency.
However, anything that forces Google’s crawlers to think harder or perform more work could hurt your SEO.
6. Run page speed analytics
The speed of your page is essential, particularly following the fact that Google removed its Speed Update and Page Experience Update. It is mainly due to the increase in mobile-based search.
Any person using a mobile device to search for information on the internet won’t sit around waiting for a slow-loading website. So, the more responsive your website loads in terms of loading speed, it’s more probable Google will give you a boost in organic ranking.
PageSpeed Insights is the most frequently used tool in this area. It offers granular insights at page speeds and gives suggestions to improve them. You can look at the speed of your pages on a site-wide scale.
If you’re searching for fast and efficient page speed improvements, Image compression is your best option. Each image in the report through an easy image compression tool like this and then upload again into your website’s CMS. Based on the sizes before and after your photos, you are likely to benefit from a significant boost in performance.
7. Ensure the meta tags you use are optimized
Meta tags are comprised of a meta title as well as a meta description. They assist Google in determining the content of the webpage it’s crawling. They are two of the main aspects Google considers when determining how they rank websites.
They also assist users browsing through the results of search engines to determine the content of your website, and, as such, they act as promotional tools for your website’s content.
Utilizing your vertical-specific keyword research and rewrite or write your meta tags, and be sure that they are optimized to match the keywords that can help them be found in search.
Meta tags are crucial, but this is also crucial in general SEO copywriting. It is essential to be careful not to squeeze keywords in to squeeze in keywords, also referred to as keyword stuffing. The optimal descriptions length has varied over the last few years and is now between 155 and 160.
Conducting an SEO audit will help you develop an effective plan at the beginning of your new venture or launch of a website and is an integral element of ensuring ongoing achievement. Imagine SEO audits on websites as regular maintenance for your site.
They are an excellent method of determining if the website is running smoothly or needs a little energy to be more effective in the search results.
If you can identify issues as fast as you can, you’ll have the ability to solve the problems that hinder your site from reaching its maximum potential. It is possible to audit different aspects. However, you’ll get an excellent understanding of the overall health of your website when you take these first steps.
Following these steps, you’ll have found a lot of modifications you could make to your site to boost your ranking.