How Do You Make an Explainer Video?

Make an Explainer Video

Explainer videos are becoming increasingly popular among businesses and organizations of all sizes. Whether you’re a solopreneur or part of a large team, creating an explainer video to showcase your product or service can be an effective way to engage potential customers. So how do you make an explainer video? Let’s get to that. 

What is an Explainer Video? 

An explainer video is a short, animated video that explains a product or service in an easy-to-understand way. Explainer videos are used by businesses to quickly and effectively communicate complex ideas to potential customers. They provide information about the company’s offerings and give viewers an overview of how they can benefit from using the company’s services.

Step-by-Step Guide on How to Make Explainer Video 

If you are looking for a way to create your own explainer video, this section will provide a step-by-step guide on how to make an effective explainer video that will capture the attention of your audience.

Researching the Topic 

Researching the topic takes time and dedication, but it’s well worth it in the end. The most successful explainer videos are those that have been thoroughly researched by professionals who can accurately gauge what type of content will appeal to viewers. Knowing which topics need to be covered, how long they should be discussed for, and which visuals should be used are all important factors that play into researching this type of video properly.

Selecting the Type of Explainer Video 

Selecting the type of explainer video that best conveys your message is one of the key steps in creating an effective explainer video. There are three main types of videos that businesses may choose from – animated, live-action, and hybrid. 

Writing the Script 

Writing an engaging explainer video script is one of the most important steps in the process. A great script will be easy to understand, memorable, and leave a lasting impression. It should clearly communicate your message and make viewers excited about what you have to offer.

When writing a script for an explainer video, it’s important to keep your audience in mind. Consider who you are talking to and their level of knowledge about the subject matter you’re discussing. Make sure that all key points are clearly stated and easy to follow. You can also use humor or storytelling elements to keep viewers engaged and interested in your message. Additionally, create a story arc with a logical flow from beginning to end that works with your overall concept for the video. Finally, make sure that each step you outline is achievable so that people can put what they learned into action right away!


Storyboarding is one of the essential steps in creating an explainer video. Whether you’re working with a professional animation team or doing it yourself, coming up with a storyboard will help you envision how your explainer video will look and feel. A storyboard acts as a roadmap for the entire production process, showing how all the pieces fit together to tell your story in an effective way. 

Recording the Audio 

One important step that must not be overlooked when creating one of these videos is recording the audio. Not only does it need to be clear and free of background noise, but it also needs to convey the right message in order for the video to have its desired effect. 

When recording audio for an explainer video, there are several things that should be taken into consideration. First off, it is important to select a quiet space with minimal distractions; this will ensure that your audio comes out sounding crisp and clear without any unwanted noises from your environment getting in on the action. Additionally, you want to make sure that you record using quality equipment (such as a quality microphone) for optimal sound clarity.

Creating Visual Assets 

Visuals are the main way that viewers can understand and engage with the content that you’re presenting, so it is essential to ensure that your visuals are visually appealing and effective in conveying your message. Quality visual assets will help to capture the audience’s attention, increase comprehension, and create a memorable experience for viewers.

When creating visual assets for explainer videos, it’s important to be mindful of design elements such as color, font choice, composition, and scale. Using appropriate colors can have a huge impact on how viewers interpret your video. Font choice should also be considered carefully; using fonts that are easily readable will help to ensure that the viewer can clearly understand what they are seeing on screen.

Adding Music 

Music can set the tone for the video and can help viewers to engage with what they are seeing on the screen. It can be used to add a sense of urgency, drama, or even comedy, depending on the type of explainer video being created. 

Final Editing 

This is when the explainer video takes on its final form and must be perfected for the best outcome. During final editing, audio and visuals are combined and color-corrected to produce a perfectly balanced combination of sight and sound; any mistakes made earlier in production can be fixed or adjusted at this stage.

Testing the Video 

One of these steps is testing the video before releasing it to the public. Pre-testing a video can help identify any issues that need addressing in order to ensure the message is communicated clearly and effectively.

Testing an explainer video requires careful consideration of technical factors such as sound, lighting, and graphics as well as the actual content of the video itself. When viewing, you should pay close attention to things like clarity, length, and accuracy of information being presented.


When it comes to publishing, there are a few options you can choose from. You can choose to host the video on your own website or embed a link in online articles and social media posts. You can also upload your explainer video directly onto YouTube or other streaming services like Vimeo and Wistia for maximum visibility. Once uploaded, be sure to add appropriate tags and descriptions so that viewers can easily find what they’re looking for when searching for related content.

About Crft Video is an explainer video making company that specializes in helping businesses create visually appealing, informative videos. The company provides a variety of services such as motion graphics, infographics, and even 3D animation to draw in their customers. With the help of Crft Video’s top-notch experts and cutting-edge technology, businesses have access to the latest trends in visual storytelling.

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