Domain Name: What Do You Need to Know Before Choosing It?

Domain Name

Most small businesses don’t know why it is essential to have a domain name. If you want to grow your business, you need to have a strong online presence. Customers who search online can find your website if it has a unique domain name. For instance, you may be running a small retail outlet or an online store in New Zealand. Your business develops if customers know about it. With a website and a suitable .nz domain name, you can improve your business’ credibility and attract visitors to your site. 

A perfect domain distinguishes your website from others and places you in the online marketplace. It will help visitors find you easily. For instance, you may have come across websites like ‘’ and ‘’ are famous domain names that have gained much visibility and recognition online. 

Finding a suitable domain asks for choosing a reliable domain registrar. Your startup business in New Zealand needs to snag a desirable name at an affordable price. For it, you have to research to find a registrar in NZ offering distinguishable services.   

Your customers get to know your brand or products online by identifying your website carrying a distinctive domain name. It will help increase website traffic and subsequently, the sales of your product or service. The Internet has billions of websites, which are recognized by a unique name. Finding a suitable name is not easy for someone who may be using it. 

If your mission is to launch a new online store or website in New Zealand, you need to look for a dependable domain registrar. They can assist you in finding a perfect name and offer a suitable and affordable hosting plan. Nevertheless, it is essential to keep a few things in mind before searching for a domain. 

1.   Choose a short, easy-to-remember, and attractive domain

People remember names that are short, simple, and easy to pronounce. All those leading websites on the Internet have easy-to-remember website names. They include ‘’, ‘’, ‘’, ‘’, and ‘’. Most of them have short names, which makes them easy to recall. The website names with five to seven letters are easy to memorize and type on the URL space bar. You can find short names that are easy to identify and can bring more traffic to your website.  

2.   Create a name related to your brand

A catchy domain is creative and stays in customers’ minds for a long time. Your domain should represent your brand, product, or business. Create a name using a combination of keywords related to your business or industry. It will set you apart from your competitors and make it look highly professional, reliable, and trustworthy. 

3.   Don’t use numbers and hyphens 

Top websites on the search engine pages have simple names without hyphens, numbers, or special characters. A domain name with a special character is easy to source but is difficult to identify for visitors who make a mistake when typing hyphens or special characters.

4.   Find the right domain extension

Picking the right top-level domain (TLD) is important. There are several generic TLDs like ‘.com’, ‘.co’, ‘.online’, ‘.store’, ‘.net’, ‘.tech’, and ‘.org’. Your website needs a suitable TLD; you can choose the most popular ‘.com’ if you want to have a global reach. Similarly, if your business is targeting local markets in New Zealand, you can go for country-code top-level domains (ccTLDs) like .nz,,, and

5.   Make use of the domain name search tool online

You can find a domain registrar in New Zealand to find a perfect name for your website. They help you find a name using the domain search tool. If you subscribe to a hosting plan, you can have a domain free of cost. It is better to go for a long-term hosting plan to save money. The hosting plans are available from 1 to 10 years. 

Keeping in mind the above points, you can sign up for a reliable hosting plan for a suitable .nz domain namefor your business website.

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