App maintenance is a very important task for your app’s proper functioning. No matter how amazing your app is and what type of security and safety features it has, your mobile app can still have bugs revealing themselves after some time. That’s where mobile app maintenance comes into the picture.
App maintenance is not vital just because of glitches, but apps can be upgraded & modified. When you plan for on-demand app development solutions, along with the development cost of an app, it is a smart move to determine the approximate cost of app maintenance. It will help avoid sudden burdens in case of any unpredictable event.
Why Is App Maintenance Important?
Focusing on app maintenance will be lucrative in the long term. It has been observed that increasing the app retention rates by 15% increases the profits of an organization by anywhere between 25% & 95%.
Things such as performance requirements, changes in design popularity, new device & operating systems launches are some purposes for having an app maintenance strategy before beginning the development process. Therefore, it doesn’t matter how properly your app is developed, you always need to maintain it for better performance.
How Much Does It Cost For Mobile App Maintenance?
For both an app development & maintenance cost, you should be ready before building an app. The cost of app maintenance varies from app to app. On average, it can cost you nearly 20% of your real expenses of mobile app development. But the main concern is how to determine the cost of mobile app maintenance.
Things to consider when determining the app maintenance expenses
Here are some factors you can consider when thinking about the costs of app maintenance:
#1 – Analytics
Google Analytics tool offers a lot of data to help you make the right decisions for tracking users’ activity & get reports that give your answers. Analytics is important for performance issues such as glitches, crashes and other bugs. You need to resolve them as they come up for numerous purposes beyond only the new OS version launches.
#2 – Hosting
You need to pay for the database and backend of your app to perform well. Many hosting options such as cloud-based environment, AWS (Amazon Web Services). It is one of the cloud solutions that will be less expensive as you just need to pay for your usage. There will be fewer setup and maintenance expenses for the server.
#3 – Third-party
When you use something in your app that’s recommended by others, you have to pay for it monthly. For example, you also need to pay for a licensed tool that you use.
#4 – Bugs and Updates
Updates are vital for every technology as every app gets updated versions. Simply open the store and check the details, you will find the required updates. Their costs depend on different factors.
If you just have a bug that should be resolved in the line of code, it can cost you nearly $50. If you update the complete performance things, these updates could take many weeks for troubleshooting. Plus, it can take almost $1000 to $2000. In addition, it depends on the app size & how properly it functions.
#5 – Marketing
There is no need to mention that you need user engagement & marketing functions to get new users and retain previous users. When it comes to marking an app, there are many free things available in the market. But paying a little bit can get your name out there. You can invest from $100 to $25,0000 in marketing as per your budget and activities. You can also get in touch with a dedicated marketing team. They can customize a marketing plan based on your application and budget.
#6 – Client Support
Listening to your users carefully plays a vital role in your app’s success. You can hire an experienced professional for responding to users and getting good reviews. It will continuously cost you also but not a lot.
#7 – App Security
App security is another important maintenance cost you must budget for. For that, you need to consider 2 areas such as legally-imposed changes and ongoing security optimization. To secure your user’s data, developers require tracking all privacy updates or changes of third-party integrations.
If you mistakenly leave an update unidentified, it could bring a security violation. So, you need to remember legal changes such as GDPR that shake up the way the data is processed and protected.
The Final Thought!
Focusing on the functionality of your mobile app after its release is very important to get a scope on the market. When working on your app maintenance costs, make sure you consider the infrastructure expenses such as third-party integrations, servers, or hosting. For better performance, you can get in touch with a trustworthy mobile app development company such as Appventurez.
Never forget the roles of your client service, developers, and marketers if you want to keep your app competitive.