Are you able to prove that the Instagram marketing strategy effectively generates sales?
If you’re able to answer “no” and you’re in e-commerce, then it’s time to conduct some soul-searching.
To say that business is flourishing on Instagram is an utter understatement.
Based on Instagram, the platform itself, 60% of its users use Instagram to search for and discover new products. This is why online retailers and brands too are using Instagram as an extension of their current online stores.
Instagram’s role as a platform for sales on e-commerce sites is not slowing down either. Look at the new ad types and features like the checkout feature on Instagram to prove this.
The best part? Considering how the platform has grown and changed and developed, it’s now the ideal opportunity to reconsider how you use Instagram in your marketing strategy. For companies primarily interested in increasing sales through Instagram, Mr. Insta has listed eleven practical Instagram marketing suggestions below. You can also purchase followers on Instagram with Mr. Insta.
1. Make sure you stick to a Content-focused Product Calendar
First of all, what should you post?
In our article on the social media world related to products, posts related to products posts are among the most popular types of content on Instagram.
While companies are trying to avoid bombarding their followers, they shouldn’t be shy about showcasing their products.
However, cliché it may seem, it’s all about the presentation. It’s unlikely to gain many views from posting dull, boring images of your products.
Instead, think about how you can showcase your products in elegant locations. For instance, IKEA showcases its products in a virtual shopping window.
Beyond the photos, Videos must be a part of your Instagram marketing strategy. Incredibly entertaining and captivating, everything from mini-commercials to loopable Boomerang-style videos are a good idea.
Some of the biggest brands like Swatch produce fun, engaging video content to showcase their products.
The crucial element to thriving on Instagram is user-generated content. Sharing photos from customers double the purpose by making you look good to your followers and showing potential customers that your product is loved by those who follow it.
2. Create Your Creativity and Voice Vote
The type that comes from the “gold rush” mentality of selling through Instagram implies that brands frequently face an incredibly competitive market.
To make your mark in the crowd, you must use the power of imagination for your benefit. Brands that are adept at creating a specialization or brand usually have large numbers of followers.
The more significant the number of followers there are, you’ll have more chances to promote your business. There is no “right method” to create the right impression with your followers.
Brands must strive to establish their unique voice and brand on Instagram sooner than later. To help you do precisely that, here’s a brief overview of Instagram marketing tools that can help you step up your imagination:
- VSCO is the most popular method for Instagram editing, with various filters as well as styling options
- In-Shot Perhaps the most well-known editor of videos for Instagram, it comes with features like music and speed control
- Canva, the Free editor, is simple to make memes, image macros, and text-based posts made specifically for social media.
3. Make sure you are combining your posts with the right hashtags
Hashtags and Instagram work hand-in-hand. However, the brands who want to use them to send out emails don’t understand their purpose.
Hashtags don’t just help new followers to find your content. They also allow users to share posts that are related to your brand. For instance, a specific brand hashtag is an absolute must-have for brands selling online.
However, branded hashtags aren’t necessarily the be-all and all-all solution for brands. There are numerous industry-specific and community-specific hashtags available that will be relevant to your market.
There’s some debate about how many hashtags is thought to be “ideal.” Although Instagram restricts posts to 30 tags, the use of that many tags could be akin to keyword stuffing, which isn’t an ideal image for brands.
It’s expected that the most prominent brands adopt the “less is more” mentality. Try out tags and make it an effort to adopt at least one tag that isn’t your brand’s tag, if you can.
4. Curate and Promote Content created by users
This is a huge one.
Customer photos are gold from a marketing standpoint. Making sure you fill the content calendar with content created by users content is among the best ways to promote your brand and product in general to the Instagram audience.
Finding these photos “by hand” is possible, but it can be lengthy. Looking into hashtag mentions and manually asking to be granted permission for each item of UGC isn’t very efficient, particularly in the case of followers who share photos of their customers regularly.
5. Sell On Instagram Stories Instagram Stories
If there’s one type of content dominating Instagram at present is Stories.
With more than 500 million active users, Stories are no longer an online phenomenon for retailers and brands.
Stories provide brands with a lot of creativity for promoting products. Are you looking to post an unintentional selfie? A polished photo of your product with a specific call to action? Stories let you achieve both, all while putting your brand’s image front-and-center on your followers’ Instagram feeds.
6. Create Instagram-specific landing pages
Instagram provides brands with one coveted bio link that funnels visitors directly from Instagram to your website.
Don’t let this opportunity to buy real estate be wasted.
For instance, you shouldn’t include a general link to your homepage inside your profile on Instagram. It makes it challenging to analyze the performance of your Instagram traffic or the return on investment on an Instagram marketing method. You’ll also want to ensure that your pages’ destination can be optimized for Instagram’s primarily mobile users.
This is why many brands are promoting websites specifically designed for Instagram or, at minimum, mobile-optimized landing pages. There are two benefits to this: you provide an effortless shopping experience for customers and can determine how successful you can measure how well your Instagram followers make sales.
7. Make Your Most Popular Products Known Through Instagram Ads
Once you’ve settled on your Instagram’s organic marketing strategy, paying ads should not be far off.
It allows you to target specific groups and increase the size of your campaigns. Instagram’s ad platform is worth looking for retail and eCommerce brands, in particular.
- We highly recommend the Instagram dimensions guide to understanding the correct dimensions for all formats, organic or paid.
One brand that uses Instagram Stories ads very efficiently of them is Saint Chic. Saint Chic does an excellent job of showcasing the potential of Stories ads and their capacity to reel users with captivating content.