7 Digital Marketing Tools to Get Higher Google Rankings

Do you want to understand how the digital world functions? How is it that one website ranks on top of Google while the other struggles to even get its foot in the door?

If you are interested in becoming a digital marketer, the information below is for you.

The year 2020 brought with it the digital revolution. This allowed businesses and clients to stay connected despite the demographic differences.

Add to that, many digital marketing tools helped businesses get the message across to the target customers without much hassle.

These tools help you keep the online marketing campaign organized and make the necessary changes whenever required. To understand these, you would have to enroll in job based training in digital marketing.

With that said, given below are the 7 powerful digital marketing tools to get the message across and bring your business on top of Google SERPs.

  1. MailChimp

It is the best social advertising and email marketing tool suitable for the perfect execution of a digital marketing campaign.

MailChimp is the best digital marketing tool which not just improves your digital marketing campaign but also generates the necessary traffic for your website.

If you want a  tool to keep the audience engaged via email campaigns., choose MailChimp.

  1. Google Analytics

You have used the perfect content, images, backlinks, and graphics. But, how would you know if your campaign is actually working or not? Use Google Analytics.

Whether you are an e-commerce giant or a start-up, Google Analytics provides you in-depth data that makes it clear where you should make changes in the digital marketing campaign.

This digital marketing tool offers you information like the traffic on your website depending on the device, products, pages, and much more.

In other words, Google Analytics helps you understand the psyche of the target audience. You get real-time updates about which page the customers are viewing and devise the best strategy to keep them engaged.

  1. AHREFs

A powerful SEO tool that provides you the perfect analysis, backlink analysis, audit reports, URL rankings, and much more.

AHREFs processes a larger amount of data to help you remain on top of Google SERPs. 

Enroll in a certified digital marketing training in Ambala to understand everything about this digital marketing tool.

  1. SEMRush

Another powerful SEO marketing tool that helps you with keyword research.

SEMRush keeps track of your business strategy and provides your company blog with an SEO audit.

If you want a digital marketing tool that works for the PPC campaigns and tracks the performance of paid search campaigns, choose SEMRush.

  1. Social Animal

If you want to amplify the content and social media marketing campaign game, Social Animal is the tool to choose.

You can easily analyze the top-ranking articles and get complete and precise analytical data.

This also lets you monitor the competitor’s activity and find out what they do to remain relevant on social media networks like Facebook and others. 

You should look for digital marketing job based training to understand everything about the Social Aanimal tool.

  1. Buzzsumo

The top digital marketing tool to help you analyze what type of content would work for any given topic.

Buzzsumo helps you research and find the best content related to your chosen keyword.

As a digital marketer, you should use this tool to acquire an in-depth understanding of your footprint on social media and develop the best content strategy to remain on top of Google.

It is the best digital marketing tool if content marketing and SEO campaigns are your cups of tea.

  1. Canva

During the last few years, visual marketing has become quite popular. It has become a powerful strategy to attract visitors to your website.

For your business to succeed in the digital marketing world, visual marketing is a must-have strategy.

Canva is one such tool that helps you create professional images. 

If you are someone who does not like working on sophisticated visual designing programs like Adobe Photoshop or InDesign, choose Canva without a second thought.

There it is! The 7 digital marketing tools that will help keep your business on top of Google SERPs.


There is no doubt that digital marketing is here to stay. It is not like any other short-lived online trends but something that will help businesses survive even during tough times. You should enroll in digital marketing  job oriented training  to learn everything about the 7 tools mentioned above.

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