As a small business owner, one of the biggest challenges you face is how you can stand out from the crowd. Social media is a great way to make your business more visible to potential customers, but it is also a saturated space with thousands of businesses fighting for attention. According to Forbes, 81 percent of customers will not recommend a business with a negative experience online.
Thus, video marketing has now become a powerful tool for promoting a business or a service. In this blog post, we have listed five creative video marketing tips that will help your small business grab the audience’s attention and drive conversions.
So let us quickly begin!
Tip 1: Choose the right platform and create content accordingly
The rise of social media has been transformative for marketing. It gave companies the ability to reach out to customers directly. To succeed, businesses must identify the right social media platform and choose content accordingly.
Furthermore, choosing the right social platform is important since audiences vary dramatically by platform. For example, 54 percent of Facebook users are between the ages of 25 and 54. On Twitter, users are 35 per cent younger than Facebook.
However, you can always post the same message on several different social media platforms. But keep in mind that each social media platform has its own best practices.
For example, Facebook offers a rich set of features, including video, Facebook Live, and Facebook Messenger. Instagram, on the other hand, is an image-centric social media platform where marketers can showcase their visual content.
Here are some other tips to consider:
- Create quality, unique content.
- Share valuable and relevant content with your audience.
- Don’t forget to include your brand’s logo and website address.
- Repurpose your content frequently.
- Find influencers in your niche and partner with them.
- Use social media analytics tools to track and measure your performance.
- Use social media images, videos, and podcasts.
Tip 2: Choose the right tools to create neat-looking, crisp content
Video marketing is gaining momentum. It has been predicted that by 2022, videos will account for over 80% of internet traffic. However, many small business owners are hesitant to take the plunge and market their business through video. Fears—of failing and of being on camera—prevent many from creating videos for their business.
One can easily overcome these fears by using the right tools to create videos. For example, an online video maker or online video editor can ease the whole process of video editing and publishing.
Traditionally, movie-making involved laboriously composing the shots, then running the film through a projector and camera. A video maker uses computers to do the composing and editing for you. Online Video Maker Tools offer ready-made templates that can save you a lot of time. Templates start out as a blank slate, but you can then tweak them a bit. A video maker will also let you import audio, add music and voice-overs to your videos.
Tip 3: Put the video on the landing page of your website
When you come up with your video, you can promote it widely, using YouTube, Vimeo, and other video sharing sites. Alternatively, you can even promote it on your website. Whenever possible, try to embed your video on the landing page of your website. This gives visitors an opportunity to watch the video before deciding whether to continue browsing through your landing page.
One reason this happens is that the landing page is the most highly trafficked part of your website. By putting your video there, you are catering to people’s natural curiosity.
They want to know: “What is this?”, “What is it for?”, “What’s it about?” and “What’s the message?”.
Tip 4: Keep the videos short and informative
Creating an effective video is not as simple as just adding your face and talking to the camera. With video marketing, you have to think like your audience, which means you have to create videos that they’ll find engaging.
With video marketing, the thumb rule is: shorter is better. And videos under two minutes typically perform the best. However, there are some exceptions to this rule. For example, how-to videos typically perform better when they’re longer. In fact, HubSpot found that how-to videos that last between 3 and 5 minutes perform better than shorter videos. But business videos that exceed five minutes are at a huge disadvantage.
So, how should you optimise your video marketing? Keep it short. It’s that simple. And the more you can pare down your video, the more effective it will be.
Tip 5: Interact with your target audience through live video option
Social media has changed the way people communicate, interact, and do business. Today, people can use social networks to ask for recommendations, read product reviews, find local deals, hire contractors, and chat with friends and experts. This fundamental shift in behaviour has changed the way marketers must interact with their audiences.
Live video streaming is the new way to interact with your target audience. The importance of interaction through live video options cannot be underestimated. When you host live video, you not only interact with your audience but also build a strong bond with them.
Further, you can resolve their queries, get them involved and make them feel valued. When your customer feels special, they will be more likely to use your products and services.
There are many ways of hosting live videos, such as on Facebook, YouTube, and Instagram. You can also host it on your website using live streaming.
Also, before hosting a live video, figure out the purpose. What do you want to achieve through live video? Is it to promote a particular product or service? Is it to introduce a new product or service? Or is it just to engage with your audience?
Wrapping up
Video marketing is a cost-effective marketing tool that can give you an edge over your competitors. You can share videos on Facebook, Twitter, Instagram, and other social channels.
Video marketing is also great for SEO. Search engines like Google are starting to rank websites more highly if videos are present on the website.
In this blog, we have tried to cover five effective video marketing tips that can help you grow your business. We hope you’ll find them informative and useful to create the best videos for your business.
