Over the last year and a half, the importance of a business website has increased 100-fold. Even a local bricks-and-mortar business, serving customers within a radius of just 5 to 10 miles, needs to have a solid online presence; because if customers are restricted or unwilling to venturing too far from their homes, they will start any search online.
It’s not as though this will be a temporary change either. Even those who were reluctant to search online have discovered firsthand the convenience of the internet, and it has now become the ‘go to’ solution for many things that would have previously had them venturing onto the high street. For that reason, giving your online presence a boost without breaking the bank (but by no means for free) has become a priority, and here are three ways you can do that today.
#1 Carry out an SEO audit
While the principle of SEO is quite simple, the implementation is not for the faint-hearted. This means that while you can do the basics yourself by installing a plugin like Yoast and doing what you can to make all of the lights turn green when it comes to a digital strategy for long term success, you need to get the professionals involved.
They will perform an audit from the basics to the more complicated aspects like URL structure. For instance, you might not be aware that in some cases, for LINUX hosting, the case you used when naming URLs can affect whether or not they are found. These might seem like very small changes, but they can have quite a large impact.
#2 Start using social media to your advantage
Unless you’ve been living under a rock, you can’t have helped but notice the rise in the effect that social media has on all of our lives, and business too. This means that if you aren’t posting on the major social media platforms of Facebook, Twitter, Instagram, and TikTok, you are missing a trick and need to start doing it today.
While this might seem like a big-time drain, you’ll be pleased to know that much of the same content can be altered to fit each platform, and it is one of the most easily outsourced parts of the marketing puzzle.
#3 Update your existing website content
Once you’ve got the ball rolling with #1 and #2, it’s time to start updating your website with newer content (you might find you have no shortage of this after a few days of social media posts) and making sure your existing website content has all of the right details and doesn’t look like it was last updated about 5 years ago.
A makeover can be as simple as adding new images or updating the WordPress theme to something a little more on-trend. Again, this can be simple to do, but like social media, it is easily outsourced to another company for less than you might think.
