Adapting to the times when practically anything can be done via your smartphone is a must to improve your salon’s profitability in 2022. Online booking is one such vital life hack for salons today. If you are still not completely sold on the idea of enabling your clients to manage their appointments online, you’re losing out big. Here’re three solid reasons why you should encourage clients to use your salon online scheduling app.
1. Improve Guest Experience and Convenience
All of us seek simple and accessible solutions that can make our lives more convenient. So are your clients who want to book their salon appointments from anywhere, when they are heading to work or returning home after a busy day, or even outside your salon’s working hours. An online booking app for salon can handle all these scenarios, without requiring you to personally assist each customer. Automated booking confirmation messages and appointment reminders take care of that. If a customer cannot make it to an appointment, they can easily reschedule it. This reduces last minute cancellations and no-shows as customers always get another chance to visit your salon.
2. Build an Organized Business
A salon online scheduling app brings more stability into your salon. Several mistakes are bound to happen when you handle the scheduling job manually. Demanding clients and back-to-back schedules can lead to double-bookings, schedule overlaps, and date mismatching errors that will ruin your customer goodwill and eat into your finance. A salon booking app helps tackle these grave challenges by matching your staff’s available hours with your clients’ slot preferences, leaving no room for scheduling errors. Automated appointment scheduling is a key salon booking app feature that enables you to spend more time on business areas requiring extra care. Online scheduling improves your team’s efficiency and productivity as they can plan their working hours judiciously, enjoy energizing breaks, avoid longer idle times, and attend to every guest with a pleasing attitude.
3. Increase Your Revenue
Data shows that customers booking online through a salon booking app are also the ones that visit your business more frequently. The only caveat is that your salon booking app needs to be intuitive, fast, and navigable taking your clients right away to the booking feature, without unsolicited deviations or misguiding messages. Online booking provides your clients more value as they could explore your services better, get more clarity on the value they would gain, read customer reviews, and evaluate the tariff cards just by browsing your salon booking app. You can get up-to-date reports on your financial performance, adjust your price tags to attract customers, and plan for deals and discounts without affecting your profit margins. For your marketers, the salon booking app is a treasure trove that houses insightful customer data, which they can utilize for running targeted marketing campaigns.
Besides these advantages, a smart salon online scheduling app will track your inventory, update stock levels in real-time, review employee rosters and performance, gather customer feedback, facilitate faster content update, analyze your retail sales volume and revenue, and support personalized marketing efforts. The salon booking app also allows you to streamline billing and invoice generation and updates you on the pending payments. As the demand for contactless services skyrockets in the post-pandemic world, offering online booking will make your salon more accessible to all categories of clients, including the ones that prefer phone or in-person bookings. Cut the noise and focus on expanding your business with a state-of-the-art salon booking app.