Blogging — what used to be a hobby activity has evolved into a money-making endeavour. Not only influencers but businesses and organisations are heavily investing in their blogging activities. They publish content, interact with the audience, and make sales. But all these are possible only when you have a credible position on search engines.
To rank well in search engine results, you need to follow a lot of steps. A professional SEO in Melbourne will strategise it efficiently. If you are on your own, here’s a list of 10 aspects that will help you rank your blog posts.
When you execute these perfectly, you will be able to increase three things for your blog:
- Blog’s visibility
- Organic traffic
So, let’s see the required actions one by one.
1. Keyword Research and Optimisation
Effective SEO starts with keyword research. Use Google Keyword Planner and identify relevant keywords and phrases that potential readers might use to search for information related to your topic. Alternatively, you can also use SEMrush.
Once you have chosen your target keywords, strategically incorporate them into the following fields of your blog post.
- Meta tags
However, one most important tip is avoiding keyword stuffing, as this can hurt your rankings. For better results, you can even consider expert SEO in Melbourne.
2. High-Quality Content
Learn to write informative, engaging, and well-structured articles that provide real value to your readers. It is even more important now as search engines like Google have algorithms that are becoming increasingly sophisticated and can distinguish between high-quality content and low-quality, spammy content.
For starters, remember to craft longer, comprehensive blog posts. They often perform well, as they cover topics more thoroughly. Having a dedicated content writer for SEO in Melbourne is even more helpful.
3. Optimise Images
Visual content is crucial for reader engagement. When using images in your blog posts, make sure to optimise them for SEO. For example, use descriptive file names that contain your target keywords. This helps search engines understand the content of your images, improving the overall SEO of your blog post.
Like so, you can follow many strategies to optimise your images:
- Compress images
- Use images that narrate your content
- Include alt tags
4. Mobile Optimisation
With the increasing use of mobile devices, optimising your blog for mobile is essential. Google prioritises mobile-friendly websites in its search rankings. Therefore, it’s essential to ensure your blog is responsive and offers a seamless experience for users on smartphones and tablets.
5. Internal and External Linking
Linking is a crucial aspect of SEO. Links can be external or internal, both of which are extremely important for improving your blog’s SEO in Melbourne.
Internal links mean linking to other relevant blog posts on your site, and external links mean the opposite. Externally, make sure you link to authoritative and relevant sources in your niche. Efficient linking not only helps readers discover more of your content but also distributes SEO “link juice” throughout your website. This adds credibility to your content and improves your blog’s SEO.
6. Page Loading Speed
Slow-loading web pages can discourage users and negatively influence your search rankings. You can check your website’s performance with tools like Google PageSpeed Insights. To enhance page speed:
- Optimise images
- Use a content delivery network (CDN)
- Implement lazy loading
- Leverage browser caching.
7. User Experience
User experience is paramount for every digital platform. If it fails, nothing else will work. So, you must ensure a well-designed, easy-to-navigate website with clear and concise content will not only keep visitors engaged but also improve your search rankings. For example, use subheadings, bullet points, and short paragraphs to enhance readability.
8. Regular Content Updates
Keeping your blog up to date is essential for SEO. Search engines favour fresh and relevant content. Regularly update and refresh your existing blog posts, especially if there have been developments in the topics you’ve covered.
9. Guest Blogging and Backlinks
Building a network and earning backlinks from reputable websites in your niche can significantly boost your SEO. Guest blogging on authoritative platforms and including a link back to your blog can help you gain more exposure and increase your blog’s authority in the eyes of search engines.
Seek Expert SEO in Melbourne for the Best:
Ranking your blog posts on search engines requires a combination of strategic efforts and a commitment to producing high-quality content. This is where experts are perfect. By following various ways, they increase your blog’s visibility and reach a wider audience.
Make My Website is a top-rated web development agency in Melbourne, which also offers various other services, from branding to SEO. Their services are available in multiple places all over Australia. So, whether you need SEO in Melbourne or Perth, you can seek their services.